Digital Marketing Stats for Marketers Who Keep Ahead of the Game
By Hillary Bressler Fractional Digital CMO, PinchHit Partners | March 04, 2018
Stats are the lifeblood of good marketers.
The funny thing is that many marketers got into marketing because they thought they had a lack of solid math skills in school and thus went the route of the non-math related careers in school. This is a bad joke as we come to find out that the marketer's entire career revolves around math. Budgets, column inch, pixels, impressions, conversions, percentages and the good old statistic.
Marketers have come to have a love hate relationship with math, except that of the statistic. The statistic drives us and gives us ideas. Marketers love statistics.
There are many statistics out there that are completely useless to marketers whose main goal is to increase sales or drive recognition of a brand. For example, global mobile ad spending is expected to reach 247.4 billion U.S. dollars by 2020. This stat is interesting to marketers, but it does not help us drive traffic to businesses or our clients. Yes, it tells us that the mobile industry is not going away, and we keep an eye on it to watch for major shifts, but it doesn't fuel us.
I have compiled stats that fuel marketers and engage the thinking process. Each one can spark an idea or help marketers convince key stakeholders to move budgets around to support this ever changing digital landscape.
If these stats are not a wake- up call, I don't know what is.