Mostafa Sayyadi

Hotel executives today are under a tremendous amount of pressure in today's global economy. This article is set in place to inspire hotel executives to authentically lead their hotels to meet and exceed the challenges of not only today but also what we see as an onset of new technological advances in the future. This article shows that the seven elements of authentic leadership can represent how hotel executives working in today's knowledge-based economy develop and manage intellectual capital in hotels throughout North American and the rest of the developed countries. READ MORE

Library Archives

Bill Wilhelm

As the U.S. economy and travel and tourism industries continue to grow, builders across the nation are witnessing an uptick in hotel construction, renovation and development. From new sports venues and arena districts to an increased focus on secondary and tertiary markets and the growing demand for live-work-play destinations, hotel construction is on the rise and anticipated to reach the nation's highest count of development by 2021. Here's a look at how these trends are shaping the construction of hotel properties today and key strategies builders are applying to imagine vibrant destinations that foster economic growth for years to come. READ MORE

Ron Mitchell

With a high turnover rate, the hospitality industry as a whole is struggling with how to recruit the right employees and increase worker retention. Ron Mitchell is an HR tech founder who is using data insights to help hospitality workers define career paths and goals. Recognizing two key industry trends - that hospitality provides more opportunities for career growth than most other industries, and that strong customer service skills make hospitality workers prime recruitment targets for other industries like healthcare and property management - Ron's answer for employers is to invest in their employees' personal career growth, so that when they're ready to grow, they'll grow with you. READ MORE

Andrada Paraschiv

Your employees are your hotel's most valuable asset, and it's important to protect both them and your guests in times of crisis. Without a solid communication plan that accounts for frontline employees' needs, you run the risk of a chaotic internal environment, which ultimately leads to a negative guest experience. And in crisis situations - like a natural disaster, a live shooter situation, or public health threat - inconsistency or errors in communication can have far more serious and tragic repercussions. Use these three strategies to facilitate communication with frontline employees during a crisis. READ MORE

Michael Raine

Guestroom unavailability is the dirge of owner/operators during hotel renovation. How quickly can rooms be put back online is the defining issue of renovation success. As the industry becomes more complex it is imperative, to ensure such success, that all project stakeholders (Client, Designer, Architect and the GC) take an active role in design. Design Assist framed within the world of Virtual Construction as opposed to competitive "Hard Bid" pricing allows for better teamwork, and opportunities for enhanced project management. In this article we explore how Design Assist works as an effective solution for all involved. READ MORE

Roger Huldi

Inspired by the movers and shakers, artists and innovators who give San Francisco its distinctive character, the stylish urban oasis W San Francisco attracts and retains the interest of hotel guests and locals as a fierce source of compelling events and category-defying activations. In addition to hosting What She Said, a women-led speaker series spotlighting female leaders across fashion, music, design and technology fields, and Living Room Live, a lively concert series connecting music lovers with emerging artists, the hotel just kicked off Three Course Drag TRACE, a series elevating "dinner and a show" with tasty bites and saucy performances. READ MORE

John Tess

Some think historic boutique hotels can offer central locations and authentic guest experiences but can suffer in quality and operational efficiency. Fort Worth's Sinclair Hotel shows how wrong that perception can be. The recently renovated hotel maximized the use of modern technology while preserving the detail of its 90-year old iconic design. Energy consumption was reduced by 35%, while the developer was able to capture 45% of the renovation costs in federal and state historic tax credits. Sinclair Hotel represents an exquisite blending of old and new, capturing the best of both and serving as a wonderful prototype. READ MORE

Mostafa Sayyadi

Hotel executives that manage innovation and use HR technologies as an important driving force for business success find their hotels to be more competitive and on the cutting edge. However, innovation and performance in hotels are determined by a set of critical success factors, one of which is the strategic dimension of HR technologies. Hotel executives can implement HR technologies to create conducive organizational climates that foster organizational learning in which knowledge, as a driver of improved performance, is shared and exploited. This is not enough, however, for hotel executives. They need to see how HR technologies can help hotels in facilitating organizational processes. READ MORE

Rosa Romero

During my twenty-year career in the hospitality industry, the most valuable piece of advice I've carried with me has been to treat clients not as I want to be treated, but as they want to be treated. I am able to witness this practice daily in my role as Director of Sales and Marketing at The Ritz-Carlton, Washington, D.C., located in the heart of our nation's capital. This year the hotel is celebrating twenty years of unparalleled service, consistently ranked as the premiere luxury hotel in the city Luxury and impeccable service is expected of our property and rightfully so, but pushing the boundaries and raising the bar for service in the way that The Ritz-Carlton, Washington, D.C. does is setting the tone for others to follow suit. READ MORE

Craig Strickler

Walking through the front door, your lights are set precisely how you want them. The temperature is exactly how you like it. Your favorite music or television show is playing softly in the background. The "smart home" is becoming more popular these days, but this isn't your smart home. This is your "home away from home." This is your favorite hotel guestroom. A guest's experience at a hotel should reflect their experience – and level of comfort – in their own home. While design plays an important role in this goal, adopting modern technology is just as important in 2020. READ MORE

David Ashen

Is bigger better – or can independent hotels thrive in today's hospitality environment? David Ashen, president & CEO of interior design and brand consulting firm dash design, takes a look back at hotel trends over the past several decades to examine guest preferences over the years and how they tie to changes in culture and consumption. Ashen explores the push away from big brands, including what's driving the shift, risks and rewards, and how hotel owners and operators can successfully make the transition. In this piece, he shares examples of hotels that experienced success and cautionary tales of the challenges ahead. READ MORE

Rick Garlick

This article will examine the importance of an engaged workforce for hospitality companies, where employees are working directly with customers all day and a positive guest experience is highly valued. An engaged workforce starts with cultivating talent and incentives to keep employees motivated in their work. This article also goes into detail on how hospitality companies can increase motivation, including cash bonuses, incentive travel and special merchandise. In using these tools, hospitality companies position themselves to succeed in any economic environment and helps prevent employee turnover. READ MORE

Derrick Garrett

As a company focused on Music Architecture as a key guest engagement tool, I stand committed to the hotel community by sharing new and intriguing insights. I want all hotels (large and small) to reap the benefits of engaging your guests based on what you distinctly deem necessary for your specific property, considering what your guests' expectations are. Tools that drive guest engagement through content management (like music and digital signage) are becoming more flexible, such that you can better invest in exactly what you need. They're also becoming more cost effective, compact, and user-friendly. Content management that is flexible and customizable better facilitates the creation of guest memories…on your terms. Here's some insight on what's next… READ MORE

John Bailey

Technology is a hot topic of discussion in the hospitality sector. But while hotel professionals are intrigued by the disruptive potential of new tools and technologies that promise to improve the guest experience and impact the bottom line, the tech revolution in hospitality is introducing new and concerning vulnerabilities. Increasingly connected hotels are a target for bad actors, and with more sensitive information exposed, hotels - many of which are behind the cybersecurity curve - are ripe targets for increasingly sophisticated cyber-attacks and other digital scams. With email phishing and ransomware at an all-time high, it is incumbent upon hotel owners and operators to protect themselves, their properties and their guests. READ MORE

Diane Tighe

Hospitality professionals and event planners can learn a lot from universities. With flexible and convenient spaces, opportunities for recruiting and connections, and engagement and entertainment options, campus settings can teach us plenty about creating elevated, professional events for today's changing workforce. Diane Tighe, area director of catering and conference services at Washington Duke Inn & Golf Club and JB Duke Hotel on the campus of Duke University, outlines best practices to take away from the university event setting, and it might just earn the top grade in 2020. READ MORE

Stuart Butler

You've probably read a bunch of 2020 trend articles already. How many of them contained the same trends you've been hearing about for five years, and how many of them left you scratching your head trying to figure out what impact the trends were going to make in your everyday life? In this article, I discuss Google's domination, the demand for mobile apps, tangible applications for artificial intelligence, and the changing landscape of technology providers. I offer specific examples of how these trends will be impactful to your business and round everything out by providing advice that should protect you from the trends of 2020 and beyond. READ MORE

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Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.