Kerstin Bremser

With touchless treatments in high demand, Prof. Kerstin Bremser explores automated dry hydromassage tables – which use sophisticated water jets to create custom massages while guests stay dry by lying on a natural rubber surface. These devices offer an alternative to hands-on massage and have been clinically studied to treat all manner of muscle aches and pains, including sciatica and chronic low-back pain. READ MORE

Rana Kay

The latest studies show that consumer confidence is exhibiting a decline following a slight uptick in June. Diminishing optimism regarding short term financial recovery, coupled with health and safety concerns is projected to slow the recovery of the travel and hospitality industry. Establishing a comprehensive communications and marketing plan is critical to cultivating consumer confidence as we welcome guests back through year end. READ MORE

David Nuenemann

What can a professional consultant bring to the table at this point in order to assist hoteliers to retain their position in the market and ultimately secure their business? While a generic answer is certainly not applicable here, there are a couple of steps and examples that can be worked on now, together with a third-party, in order to succeed. READ MORE

Maggie Lang

COVID-19 has changed everything in the hospitality industry. But the pandemic has also opened the door for brands to reimagine operations and the ways with which we deliver service and experience. From cleanliness and putting health and safety first to creating community and improving service delivery, forward-thinking brands are leveraging digital technology to enhance guest experiences and build connection. READ MORE

Library Archives

 
Mostafa Sayyadi

Hotels are desperately searching for data analysts. This article indicates how industry researchers and data analysts can tell the story of their numbers for hotel owners and decision-makers. The findings of this industry research offer hotel managers the mediating effects of organizational factors in the relationship between hotel leadership and knowledge management. There are some hotel managers that like to look at academic journals but unfortunately the crossover literature has not reached them enough. This article attempts to blend scholarly concepts with real world application. READ MORE

Justin Taillon

The hospitality and tourism industry is facing uncertainty. We should work together as a community to bring patrons to our communities but our existing community organizers are DMOs. We rely on them to leverage resources and collaboration wisely for the betterment of our communities. These organizations complement our business operations and extend our resources to local global markets alike. Yet DMOs are facing closure due to financial realities. READ MORE

Lesley Hughes-Wyman

COVID-19 has changed the way we work, longterm. When the lines between work and home became increasingly blurred, a new frame of mind-and business approach-was required in order to navigate our new realities. While virtual communication is an important facet of 21st century life, nothing compares to face-to-face collaboration. As the future of work processes continues to evolve, there's much we can learn from the trial-and-error approach that 2020 required. READ MORE

Amy Draheim

The right communications strategy will make all the difference when it comes to welcoming guests back through your doors. It starts with sharing your safety protocol, updating your guest communications, meeting the moment with new offerings, and using social media to share your new spa experience in a way that guests simply can't refuse. READ MORE

David Ashen

David Ashen, president & CEO of interior design and brand consulting firm dash design, could be called a road warrior, given the number of nights he spends in and out of some of the most interesting hotels across the globe. In this case study-style article, Ashen highlights three of his favorite hotels from his many travels and explores what makes them magical and memorable. READ MORE

Ruben Mejia

Hotel managers will need to make sure that health facilities are safe and clean for guests. The future of gyms in hotels will look different, such as limitations on the number of people that are able to workout at the same time or be in the same fitness class, and stricter cleaning schedules for hotel staff. SportsArt has created a full safety checklist that hotels should consider when opening their fitness rooms… READ MORE

Olivier Perrigueur

Technologies like smart lighting and shade controls play an increasingly important role in a property's ability to attract new guests and retain loyal guests. This is part of a macro trend that blurs the lines between home, work, and leisure. Lighting and shading can be differentiators throughout your hotel, and critical amenities in guestrooms, public areas, and restaurants, setting your property apart as guests decide where to spend their money. READ MORE

Rick Garlick

Magid research shows that consumers are hesitant to get on airplanes or stay in hotels, and instead are choosing to take short trips, if they are traveling at all. For those companies looking to win back consumers, the key will be regaining their trust. Rick Garlick offers hotels five effective solutions in gaining consumer trust. READ MORE

Lawrence Adams

Research in the hotel industry takes many forms. Sustainable systems and materials, enhanced security, life safety and marketing are all subjects where research is called for to advance each discipline. Marriott undertook an extensive research project in the process of inventing the Courtyard brand. In this article we review three research projects and the methodologies they employed to arrive at actionable results. READ MORE

Chris Hurn

With economic fallout from the COVID-19 pandemic numbering nine times greater than the 9/11 attacks, the PPP recovery loan program has become a lifeline for the hospitality industry. However, due to shifting criteria, the complexities of PPP can be difficult to understand. Chris Hurn, founder and CEO of nonbank lender Fountainhead Commercial Capital breaks down the basics of the program and what hoteliers should expect from the proposed PPP extension. READ MORE

Patrick Hardy

The global impact of COVID-19 has required hoteliers and their corporate teams around the world to adapt quickly and recognize the importance of a robust disaster plan. But, what kinds of plans need to be created, and how should they be maintained and implemented in the "new normal"? This article provides a basic examination of the essential elements of a robust emergency response and business continuity program. READ MORE

Torsten Sabel

In times of crisis, priorities shift and hoteliers tend to make managing their online reputation a low priority. But actively influencing your reputation and your visibility on the internet is paramount, especially during a crisis as serious as the coronavirus pandemic. Implementing a reputation management strategy by following these essential steps is vital to protect your image and to emerge even stronger after the crisis has passed. READ MORE

Trevor Stuart-Hill

Everyone reacts to a crisis in their own way. Some retreat into their own silo whereas others seek to collaborate. As an industry, the speed of recovery depends on the latter as travelers expect to travel safely and can stay healthy throughout their journey. We call this transparency, and it requires us to think differently about how we reassure travelers and how we compete for business. READ MORE

Mark Heymann

In today's world, nearly everything can be done through our phones. In that sense, hospitality companies need to understand how to leverage mobile technology. For hotels, the use of mobile tech can exponentially increase the efficiency and effectiveness of day-to-day operations. At one point, hospitality solely relied on human-to-human interaction. However, those days are long gone. READ MORE

Kirby Payne, CHA

The hospitality industry loses too much talented staff to other industries due to low pay, demanding hours, and inadequate support. The assumption is that the low pay, demanding hours, and inadequate support aren't enough of a detriment to drive them from an industry that they love. While that scenario is true for many, it means that we also lose too many people with incredible potential. READ MORE

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Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.