2020: The Year in Review

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE

The long-anticipated arrival of Generation Z has arrived. How will this new generation impact how the hospitality industry operates? For the last twenty years hotel ownership and their design teams have focused on the Baby Boomers and Generation X. Yet in the next ten years 60% of guests will identify as Millennial or Generation Z. This article focuses on the demographics for each of these four groups and identifies their commonalities and their differences. READ MORE

From Al Fresco dining to Après Ski, hotels are navigating how to transform outdoor spaces and restaurants for continued entertainment during winter months, while providing winter wonderland experiences that are sure to draw a socially distanced crowd. To allow guests the opportunity to consciously embrace cold weather, smart design thinking must be considered and well executed. READ MORE

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Christina Leme

Twitter is just like the new world of online dating. You need to swipe right on (signal affinity for) many potential suitors to match with just one normal person. And getting a match is only the start. You still need to spark a conversation and tailor it to the interests they've indicated on their profile. Careful though! If you take too long to answer, they may lose interest. Or worse-inundate you with angry follow up messages for "ghosting" them. READ MORE

Bruce Seigel

Launching a new social media channel can be daunting. Whether debuting a brand new property, renovating an outlet or seeking to expand existing hotel channels; it is important to develop a strong brand voice, leverage influencers, curate content and consistently engage with users. Guests follow the property social media handles to learn more, engage with the property, and share their experiences with friends and family. Developing and maintaining strong social media channels are a critical part of brand reputation and guest engagement. READ MORE

Coming up in March 1970...