Consistent and strategic branding can lead to a strong brand equity, which can add great value and credibility for hotels. Despite the challenges that have unfolded due to COVID-19, now is not the time to put off building a remarkable brand. In fact, it's quite the opposite. You should now... READ MORE

COVID-19 FORUM

VOICES IN A TIME OF CRISIS

Court Williams

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating...

READ MORE
Court Williams

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating...

READ MORE
Merrick Dresnin

An Employee Assistance Program (EAP) is often the most underutilized benefit offered to those in the workforce. Employees and Company Leaders generally know little about it, and do not recognize its value. EAP, however, is priceless when individuals need guidance or when a crisis strikes. Despite what carriers may try...

READ MORE

Because of COVID-19, many revenue teams had to be furloughed. Not all will return, leaving vacancies. Could it be time to evaluate the kind of Revenue Manager that will move your property forward? The revenue manager of the future will be part accountant, part marketer, part guardian. This revenue manager... READ MORE

Does COVID-19 (coronavirus) afford hospitality industry operators relief from their contractual obligations? Hospitality industry operators are feeling the impact of coronavirus. The question may arise as to whether the coronavirus affords hospitality industry operators relief from their contractual obligations. In some cases, those contractual obligations may have arose months or... READ MORE

Pandemics though less inevitable than natural calamities have been confronted in the past. They have to be accepted and dealt with in a sensible manner. The discovery of a viable vaccine for the coronavirus as soon as possible is everybody's hope. Meanwhile, what can you as a business, do for... READ MORE

August FOCUS

Food & Beverage: New Technological Innovations

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating... READ MORE

The hotel food and beverage (F&B) environment has been impacted significantly by the coronavirus pandemic, leading to many chains being forced by circumstances to pivot to a new way of operating. In the short-term, many hotel F&B divisions have looked at repurposing their spaces, while others have simply stopped operating... READ MORE

On the food and beverage front, the tried-and-true approach of sourcing local produce not only remains a constant; it is now more significant than ever in the wake of the global pandemic. Despite all of the restrictions and immense challenges wrought by COVID-19 on the hospitality industry, the guiding principle... READ MORE

ARCHIVES

More from our online Library Archives...

Lori Crowley

With growing purchasing power and cultural influence, Millennials (and their Gen Z successors) are quite literally becoming important F&B "taste makers. Savvy hotel owners and operators and smart F&B professionals have already begun changing their menus and their strategies to appeal to younger diners. Understanding how the industry is evolving-and... READ MORE

Jocelyn Tolbert

Apprenticeships have been around for centuries. But as labor markets tighten and college costs rise, culinary apprenticeship programs like that of the American Culinary Federation Education Foundation are updating their curriculums and requirements to meet the needs of 21st century students and chefs. Mobile-friendly work logs and online classes, as... READ MORE

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.