As Hotel Brands Go Digital, Asset Management Must Not be Overlooked
By Paul Lachance President, Smartware Group Inc. | May 14, 2017
Hotel executives are starting to catch on to digital technology as they strive for better customer experiences across the board. With powerhouses like Hilton and Marriott (1) leading the charge, competitive hotel brands are raising the standard for guest experiences in the digital age.
A recent study by Hospitality Technology (2) found 57 percent of hotels plan to spend more on technology across the board in 2017 than they did in 2016. And while improving customer engagement and enhancing payment and data security stood out as the top priorities for many hospitality industry decision-makers, it appears far fewer are considering a critical investment: Enterprise Asset Management (EAM).
Cloud-based EAM technology empowers hotel staff to better understand the real-time maintenance needs of their business. With rising operating and property management costs, the hospitality industry must stay abreast of the latest in EAM technology.
Avoid Potential Catastrophes That Can Inconvenience Guests
There's a lot that goes into creating a positive, hospitable stay for guests, but even one complication can ruin the experience. Heating and cooling failures, electrical outages, alarm system errors and more are a pain to deal with in the first place, but can have major consequences when they occur while paying guests are present.
These unplanned catastrophes are not only expensive to address on their own, but can require reimbursement for unhappy guests and lost revenue from cancellations. Additionally, a bad experience (like a blaring alarm in the middle of the night or a power failure) can permanently scar a hotel's reputation, scaring patrons away from making future reservations and earning negative reviews online. Clearly, a simple problem that goes unaddressed can quickly become a hospitality nightmare for guests and employees alike.