Powerful Spa PR Campaigns Drive Revenues
By Lorraine Abelow Founder & President, Abelow PR | January 29, 2017
Since spas in hotels have the potential to be a major source of income, it pays to have a powerful PR and social media campaign to get your spa in front of your target market. Public relations agencies with strong ties to influential media outlets, such as Martha Stewart Living and Organic Spa, will provide you with the feature coverage you need to distinguish your property from the competition. Social media sites like Instagram and Pinterest are also crucial components to success because of their image-rich delivery. Here are some useful tips that will drive more traffic to your website, attract additional guests and dramatically increase your revenue.
Marketing your spa the right way is vital to attracting more guests. For the most desirable results, find a public relations agency with years of spa PR experience. The best match will generate the most effective strategies for your hotel spa and execute them properly so you receive maximum exposure.
One of the best outcomes is getting featured in A-list publications like The New York Times or the Huffington Post. They are invaluable when it comes to online ranking because Google and other search engines pay more attention to top-tier outlets by rewarding these stories with a higher SEO ranking. As a result, you'll fall at the top of page one rather than on page five or 10. But first you need to create an effective campaign.
The Steps for a Successful PR Campaign
Unique Selling Propositions (USPs)
This practice provides you with your key differentials. Analyze how you're better or different from your competition.Developed in the 1940s by Harvard Business School, USPs distinguish your business and determine what to highlight in your materials. Through this process, you'll discover how your spa differs from the one an hour away or
another property thousands of miles away.