Luxury Travel Trends Forecast for 2017
By Lorraine Abelow Founder & President, Abelow PR | November 27, 2016
The travel industry is on the rise and expected to reach $375 billion next year, which will undoubtedly affect the hotel market. This growth is due to an increasing number of Millennials and Baby Boomers choosing to travel and booming economies in China, Russia and Korea. These developments are impacting the hospitality industry, in a significant way, particularly in North America. Hotels in the U.S. need to respond to this healthy upturn by targeting luxury travelers through public relations. Here you'll find travel trends expected to flourish in 2017, which is crucial to know when acclimating to this new climate.
1. Hotel Spas - Messaging Comfort and Local Mystery Into One
More and more people are choosing hotels that have spas. The more diverse the spa offering, the better. The Ritz-Carlton in New Orleans has an especially intriguing spa option that takes advantage of the city's highly recognizable, mesmerizing culture: Voo Doo Ritual
A smart marketing technique, the name alone evokes the spiritual folkways that New Orleans is known for. The message is a locally crafted herbal poultice ritual that incorporates various ingredients found in the French Quarter-moss, cypress, vetiver, incense and absinthe - "casting a spell" of utter relaxation on the tourist.
2. "Bling and Go" Discovery - On the Rise as "Bling-Bling" Experience Wanes
"Bling-bling" luxury was a highly popular trend that pampered travelers by offering experiences revolving solely around comfort. While it was hot for quite some time, "bling-bling" has seen a significant decline in recent years. But, we're seeing a chance emerging, and project it will continue into 2017.