Hotel Spas: How to Make Sure You are Selling the Right Products
By Nina Curtis Founder & President, The Nile Institute | November 22, 2008
With the plethora of choices consumers have today it is crucial to create spa programs that offer seamless experiences on every account. From the time the consumer calls to make an appointment to the time they walk into your spa and then leave, every moment of their time with you should be a seamless experience.
What Products Do You Really Sell?
It should be known by now that all we do is connected to selling. We sell concepts, dreams, fantasies, hope, results, and more. But so often we only think that the products on the shelf are all that we sell, but this is far from the truth and usually the last thing we sell, if we sell at all.
Consumers make choices with where they spend their time and money based on many different factors today. Reviews, the internet and personal recommendations rank high on the list for helping a consumer to make a decision on which hotel, resort or spa they choose to visit and on what products they will spend their dollars.
It would behoove all of us to take inventory on what we are really selling so that we know how to clearly and consistently market it to our potential guest.