Wordpress: A Smart, Cost-Effective Website Platform Hotels Should Consider
By Ann Manion President, Hotel Advantage | January 29, 2012
Wordpress is an open source software program that has brought website content management to the masses. It is robust and flexible enough to handle most website needs, from single company websites to multi website networks.
Here are the reasons I build Wordpress websites for my clients and why independent hotels and modest sized hotel groups should consider using this content management system.
It's not uncommon for a business to pay $10,000 and up for a basic website featuring the advantages and power of today's Wordpress website. E-commerce businesses can be looking at 10 times that amount to build a site.
An old-school HTML website built from scratch is too often painfully expensive and time consuming, requiring the services of an outside agency. Post launch, your hands are tied because you still need to rely on that third party to make changes to your site. Haven't we all experienced the sting of paying $75 or more just to change a single sentence or load a new image to our website?
Wordpress websites offer an alternative that will save you money and give you more control. Building a Wordpress website is significantly less expensive than building a static-type HTML site. Today hotels need to deliver valuable information to guests in real time by serving up fresh website content, and Wordpress delivers this capability.