Mobile Marketing - A New Frontier for the Hotel Industry
By Vanessa Horwell Founder & Chief Visibility Officer, ThinkInk & TravelInk'd | February 27, 2011
We live in a society that prides itself in doing everything bigger, faster, and stronger. Today, you can buy a car that practically drives itself, see real-time video streaming from almost anywhere in the world via the Internet, and take your pick of hundreds upon hundreds of shows on TV-not to mention the beauty of TiVo. But what seems to be one of the biggest game-changers in the world of marketing and technology is smartphones.
The International Telecommunications Union (ITU) said in its latest annual report that it expects there will be over 5 billion mobile phone subscriptions worldwide in 2010. By the end of 2009, that number had already reached 4.6 billion subscriptions, or a 67% global penetration rate, with over 70 economies that have a 100% penetration mark.
And the audience of travel consumers is an especially mobile audience - research conducted by PhoCusWright shows 75% of frequent business travelers - those making at least five trips a year - are smartphone owners. Roughly half of frequent leisure travelers have smartphones.
So what does this mean for hotel and hospitality company marketers?
The staggering number of mobile phone users worldwide indicates that mobile marketing is not only a practice worth looking into, but arguably, the new frontier of hotel marketing for every hotel from Paris, to Philadelphia, to Phuket.
So let's start at the beginning…