How a Professional Interior Designer Can Add Value To Your Property
By Amy Locke Director, Interior Design, Hatchett Hospitality | October 28, 2008
"Design" is the new buzz word in hotel FF&E, but exactly how does an interior designer add value?
The textbook definition tells us that an interior designer enhances a hotel with better space planning, more stylish decorating, and more effective furniture placement. The property is worth more and guests rate their visits more highly.
That should probably be enough to consider using the skills of an interior designer in your next hotel project.
However, the marketplace reality goes much further - in today's crowded hospitality environment, an interior designer is vital in helping your hotel not just stay competitive but actually increase market share. A more up-to-date property generates more return visits and can achieve higher room rates.
In case you need more convincing - and research suggests that many hoteliers do - let's consider the subject further.
Historically, hoteliers have avoided using interior designers for three main reasons: