Sustainable Gardens: An Overview of Costs vs Benefits
By Scott B. Brickman CEO, Brickman | January 14, 2010
With concern about climate change on the rise, consumers expect businesses to do their part to reduce their negative environmental impact. A recent survey by Tripadvisor.com indicates that environmental friendliness is an important travel-planning consideration for many individuals, with 34% of respondents stating they would be willing to pay more money to stay at an environmentally-friendly hotel. For this very reason, hotel executives are beginning to recognize the importance of turning their gardens green by using sustainable landscaping techniques.
Contrary to popular belief, a sustainable landscape does not have to cost more. There are many environmentally-friendly practices that can actually save your business money. With the proper planning, a sustainable landscape can add value to your brand and your budget. Partnering with a trusted commercial landscape contractor will help you to identify ways to protect the environment and also protect your bottom line.
Sustainable landscaping is one way to demonstrate your company's commitment to environmental stewardship-an effort that will be well received by stakeholders and potential customers alike. Read on for important tips on how to turn your hotel landscape green.
Hotel executives know that wasted water is wasted money. And as frequent and severe droughts continue to threaten water supplies, responsible water use is not only a smart business practice, but it is an essential component of environmentalism. As outdoor irrigation comprises nearly 20% of a hotel's total water expenditure, using efficient irrigation techniques is an important way to ensure that your landscape stays beautiful without draining unnecessary natural and fiscal resources.
An irrigation audit is the first step toward optimizing your hotel's water use. A qualified landscape contractor will assess your current practices to identify any inefficiencies in your existing system. He or she will then evaluate your landscape size, local climate, area sunlight and plant varieties to develop a cost-effective irrigation program that will best satisfy the needs of your individual hotel property. In addition to preventing plant loss, an efficient irrigation system can reduce annual water costs by up to 40% (irrigation.org), and some systems may even qualify for special tax credits. In light of the potential savings, an irrigation audit and proper system implementation is generally well worth the cost.