Editorial Board   

Dr. Woods, Ph.D., CHRE, ISHC

Robert Woods, Ph.D., CHRE, ISHC

Professor, William F. Harrah College of Hotel Administration, UNLV

Robert H. Woods, Ph.D., CHRE, ISHC, is a Professor in the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas. He is a specialist in human resources and management issues, and regularly consults with hospitality organizations and clubs on management, strategic management, service management, human resources, timeshare management, and corporate culture issues. Dr. Woods is co-author of the textbook Leadership and Management in the Hospitality Industry and of The Job Description Handbook. He has written more than 150 refereed articles and has written chapters for various books, including Ethics in Hospitality Management and Contemporary Club Management. Dr. Woods received his master's and doctoral degrees from the Hotel School at Cornell University and is a former Chair of the Hotel Management Department at UNLV. Before returning to academia, he owned and operated a successful chain of restaurants and a hospitality consulting firm.

Dr. Woods, Ph.D., CHRE, ISHC can be contacted at 702-895-3637 or robert.woods@unlv.edu

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.