Editorial Board   Guest Author

Mr. Shaw

Haydn Shaw

Senior Consultant, Franklin Covey

A master presenter with FranklinCovey, Haydn Shaw has delivered hundreds of convention keynotes or small, off-site workshops. Known for taking groups from hilarity to deep reflection, he combines rich content with use-tomorrow tools. His work makes an impact because he does his homework, customizing each speech, workshop or consultation so that they drive results. He has worked with more than 1,000 business, not-for-profit, and governmental organizations. He speaks and consults in excess of 160 days each year to clients who consistently invite him back. As a result, Mr. Shaw connects with virtually any group in any industry, and brings practical and inspiring examples from the boardroom and the front line. Hailed as a 'leadership guru' by the Washington Post, Mr. Shaw has worked as a senior consultant with FranklinCovey for over twenty years. Mr. Shaw is also one of five FranklinCovey consultants featured in the prominent Leading Authorities and Premiere Speaker's Bureaus. He is one of a handful of consultants in FranklinCovey to win the Chairman's Award, and the results from his long term organizational development and change projects have been written up in case studies. He is also the author of Sticking Points: 'How to Get Four Generations Working Together in the 12 Places They Come Apart' to be released August 1, 2013. Mr. Shaw specializes in leadership and management development, change management, generational differences, and personal productivity. One of the designers of FranklinCovey's signature leadership workshop, he specializes in leadership effectiveness and development, helping both organizations and leaders spend more time leading and less time managing. Mr. Shaw has taught 'The 7 Habits of Highly Effective People' more than 1,000 times and is still as excited today as he was when he started about how it combines principles of effectiveness with practical tools. After years of helping leaders navigate change, Mr. Shaw developed his advice into workshops to provide real-world, practical tools for leaders in the Through the 6 Change Reactions and all employees in the 'Understanding The 6 Change Reactions: Making Change Faster and Easier for All of Us'. Mr. Shaw heads up FranklinCovey's work with Generations. He is the author of 'Leading Across Generations®', FranklinCovey's best-selling workshop and two-hour webinar as well as their *Working Across Generations workshop* for all employees. He has delivered his hilarious keynote speeches on generations to thousands around the world. Personal Productivity. He has helped over 100,000 people discover what matters most, manage their time and energy, and deal with the overwhelming flow of information. Follow Mr. Shaw's blog at http://mygenerationalcoach.com.

Mr. Shaw can be contacted at 815-469-2617 or haydn.shaw@franklincovey.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.