Editorial Board   

Mr. Roedel, III

Fred B. Roedel, III

Partner & Managing Member, Roedel Companies, LLC

Mr. Fred Roedel is a Manager of Roedel Companies, LLC along with his brother David. He shares the responsibility of developing and implementing the annual strategic plan of Roedel Companies. He also shares the responsibility of approving the final design, budget and timeline of any asset developed. Mr. Roedel is President of ROK Builders, LLC, the wholly-owned Construction Management subsidiary of Roedel Companies. In this capacity he is responsible for developing the strategic and annual plans of ROK Builders. A prime responsibility of ROK Builders is developing outside third party major maintenance, renovation and new development business and maintaining the entity as a profitable subsidiary of Roedel Companies. Mr. Roedel's areas of expertise include structuring and sourcing private debt and equity, real estate development and construction management. He received his Masters of Business Administration from Wake Forest University and a Bachelor of Science degree from Norwich University. Outside of his efforts with Roedel Companies, Mr. Roedel is involved with several organizations. He currently serves on the Board of Directors of the Boys & Girls Club of Greater Nashua, is Chairman of the Daniel Webster Council's State of NH Friends of Scouting campaign and is on the Board of Directors of the Partridge Society at Norwich University. He previously served on the Board of Directors of the United States Rugby Football Union and was President of the New England Rugby Football Union for over 15 years.

Mr. Roedel, III can be contacted at 6036542040105 or FredRoedel@roedelcompanies.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.