Editorial Board   Guest Author

Mr. Wood

Paul Wood

Vice President of Revenue Management, Greenwood Hospitality

Paul Wood is an innovative and forward thinking leader in the Hospitality field .Mr. Wood began his hospitality career in 1994 and has amassed extensive experience in Revenue Management and Information Technology disciplines. Entrepreneurial by nature, Mr. Wood joined the principals of the fledgling company, Greenwood Hospitality Group in January of 2011 bringing his vast experience in Revenue Management and work experience in the use of mixed-use profit optimization programs, oversight of e-commerce, Global Distribution Systems, Business Intelligence, Customer Relationship Management Software and Operational knowledge in the hospitality arena. In his role as Vice President of Revenue Management, Mr. Wood directs all Revenue Management and Sales policy, procedure activities, oversees pre-opening and repositioning strategies, implementation of e-commerce programs and enhancement of brand standards and practices. Since joining Greenwood Hospitality Group, the portfolio of Hotels has enjoyed substantial improvements in RevPAR and many of the Hotels within the portfolio have received awards such as the coveted Hotel of the year for the Americas awarded by Marriott International for 2011 and the top sales improvement for the first quarter of 2012 awarded by Crowne Plaza. Prior to his current role, Mr. Wood served as Senior Account Director for Sceptre Hospitality and Corporate Director of Revenue Management for Richfield Hospitality. Mr. Wood expanded the Sceptre and Richfield Revenue Management platform to include hospitality investments and acquisitions. During his 14 years with Richfield and its predecessor companies, Mr. Wood held several key positions. In addition, he was responsible for property management, transitions and client relations within the management portfolio. Mr. Wood is a Certified Revenue Management Executive and a Certified Hotel and Business Acumen. Mr. Wood currently serves on the National Hospitality Sales and Marketing International board for Revenue Management.

Mr. Wood can be contacted at 720310202914 or pwood@greenwoodhospitality.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.