Editorial Board   Guest Author

Mr. Rauch

Robert Rauch

Chief Executive Officer, RAR Hospitality

Robert Rauch, CHA, is a nationally recognized hotelier and CEO of RAR Hospitality, a leading hospitality management and consulting firm. Mr. Rauch has over 40 years of hospitality-related management experience in all facets of the industry.

Widely recognized as the "hotel guru," Mr. Rauch maintains a blog in which he expounds upon insights and trends in the hospitality industry at www.hotelguru.com. Along with the blog, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly.

Mr. Rauch has held nearly every position in the hotel business including but not limited to General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. Mr. Rauch's education includes a bachelor's degree in Hotel Administration from Western International University and a master's degree in Tourism Administration from Arizona State University.

Mr. Rauch is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western United States. He has been directly involved in developing several leading brand hotels, some of which the firm still owns and manages. RAR Hospitality currently operates hotels in California, Arizona and Colorado with several under development.

Mr. Rauch proudly gives back to the community through his position as a Faculty Associate at Arizona State University where he teaches Entrepreneurial Recreation and Tourism. He also serves on numerous Boards of Directors for profit and charitable organizations. Mr. Rauch frequently speaks at hospitality industry conferences and meetings. He is also widely quoted on television and radio programs and in numerous publications.

Please visit http://www.hotelguru.com for more information.

Mr. Rauch can be contacted at 858-239-1800 or rauch@hotelguru.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.