Editorial Board   

Mr. Collins

William Collins

Executive Director Vertical Market Strategy, Heartland Payment Systems

William Collins, executive director of vertical market strategy for Heartland Payment Systems has over 20 years experience leading successful sales, marketing and business development efforts for organizations within the technology, telecommunications and financial services arena. Mr. Collins's career includes tenures at both Fortune 500 and entrepreneurial start-ups, including companies such as Harris Corporation, Preferred Networks, Verizon Communications, Atrana Solutions, Alliance Data and Heartland Payment Systems. With each company, Mr. Collins had the opportunity to lead and develop product marketing, business development and sales distribution strategies. Mr. Collins also was involved in preparing Preferred Networks to go public and preparing Atrana Solutions and the NWS division of Alliance Data for acquisition, both of which are now part of Heartland Payment Systems. Mr. Collins and his team are responsible for developing and implementing the Hotel and Lodging strategy at Heartland. Within this role, the team is determining ways that Heartland can better serve the Hotel and Lodging industry, whether that be in developing new technology solutions to better secure credit card data or to develop sales and marketing programs that deliver value added products and services to operators across the country, enabling them to improve their bottom line and provide a higher level of service to their guests. Mr. Collins's team works with other departments within Heartland, other solution partners within the hotel and lodging space as well as with the primary trade and member associations to enhance the value that Heartland brings to our stakeholders. Mr. Collins has published several articles regarding industry trends and best practices and is a regular guest speaker at conferences, association meetings and training seminars. Mr. Collins served in the U.S. Army-Signal Corp, stationed at Fort Bragg, NC, and has a Bachelors degree in marketing from Montana State University-Bozeman. He received an Executive MBA from Baylor University Hankamer School of Business.

Mr. Collins can be contacted at 972-295-8677 or William.Collins@e-hps.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.