Editorial Board   Guest Author

Ms. Merbach

Sherri Merbach

Managing Director, C-Suite Analytics

Sherri Merbach has extensive experience providing organizational development, executive coaching, leadership development, and consulting services. Ms. Merbach is a change agent creating a sustainable bottom-line impact. She brings her high degree of personal effectiveness plus her accumulated skills and experiences to clients. Known for her ability to connect with both CEOs, leaders at all levels, and front-line employees, Ms. Merbach brings three distinct credentials to her clients. Ms. Merbach is a business executive first, having earned her CPA designation while working with a top-5 global accounting firm and subsequently earning her MBA degree. She then made the non-traditional leap from accounting to human resources with the renowned human resources team at Walt Disney World, training executives at the acclaimed Disney Institute and solving complex organizational development issues across Disney's parks and resorts. Career three leveraged Ms. Merbach's business and consulting experiences where she was an executive leader for sales recruiting and training teams at several leading vacation ownership organizations. She delivers results by leveraging her business-driven skills. For her clients, Ms. Merbach has conducted hundreds of management work sessions, retreats, and coaching sessions with an emphasis on improving employee retention and engagement along with strategic planning, performance management, organizational effectiveness, succession planning, team building, and leadership development. She has designed and implemented leadership, customer service, and sales training programs. Ms. Merbach has a Master of Business Administration from the University of Central Florida. She successfully passed the Certified Public Accountant exam. She has Bachelor of Science degrees in Organizational Behavior, Management, and Accounting from Illinois State University in Normal, Illinois.

Please visit http://www.c-suiteanalytics.com for more information.

Ms. Merbach can be contacted at 407-948-0321 or smerbach@c-suiteanalytics.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.