Editorial Board   

Mr. Turner

W. Don Turner

Board Chair, California Lodging Industry Association

Don Turner is founder, president and CEO of Jorad & Company in Napa, a business consulting firm that specializes in operational and financial consulting for businesses. Mr. Turner also owns the Golden Bear Inn, a 43-room lodging property in Berkeley, California, and is the current Board Chair for CLIA--California Lodging Industry Association. Turner's background is quite interesting and his expertise in business, operations, personnel, accounting and financing, came with hard work and risk taking at a young age. At 22, with some college buddies, Turner opened The Caboose restaurant near Orlando, Florida. When he decided to marry his finance from California a year later, he abandoned the business and started The Great American Restaurants, built it to 23 restaurants, then sold it! He also developed, owned and operated The Big Yellow House restaurants and Annie Butterfield's Original Pot Pies. In 1999, he began purchasing lodging properties Jorad & Company offers accounting services and has long term successes in both start-up and turnaround endeavors. Don Turner has lived in California for the past thirty-three years and has founded and co-founded restaurant companies in both Northern and Southern California. He previously served on the board of directors of California Restaurant Association. Mr. Turner has more than 30 years of management experience in the lodging and restaurant industry and held management positions with Red Lobster Inns of America prior to developing his own companies. His personal interests are his family, golf, skiing, sailing, travel and, of course... food and wine.

Mr. Turner can be contacted at 916-925-2915 or joraddon@sbcglobal.net

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.