Editorial Board   Guest Author

Mr. Sines

Dan Sines

CEO, Traitify

Dan Sines is the CEO, co-founder, and Chairman of the Board of Traitify, a visual-based personality assessment SaaS platform. An entrepreneur to the core, Mr. Sines has an extensive background in user experience and graphic design. His past experience managing design firms led him to create his own social media marketing & production firm, Retrofire, Inc. along with Traitify co-founder, Josh Spears.

Following advice from his father to never have a job, but rather a passion, Mr. Sines focused on his dream of helping others find their purpose. By combining his interest and experience in graphic design and user experience, he co-founded Traitify to create happiness in the workplace.

Nearly 10 years later, Traitify makes the power of personality accessible to create a new standard of connecting businesses, job seekers and employees, helping them better understand themselves, their environments and how to perform their best. Companies like McDonald's Canada, JO-ANN Stores and Lowes Foods rely on Traitify to stand out from competitors at every step of the candidate experience. 

Founded in 2011, Baltimore-based Traitify unlocks the potential of psychology and big data through a visual-based personality assessment that is quick, accurate, and accessible to businesses and entrepreneurial developers.

Traitify's current customers (for its SaaS-based version) include more than 200 organizations in a range of industries. The Traitify team is made up of technology-industry veterans with experience in software, design and multimedia as well as an in-house psychology team.

Please visit http://www.traitify.com for more information.

Linkedin Profile: https://www.linkedin.com/in/danielsines/

Mr. Sines can be contacted at +1 443-687-7866 or dan@traitify.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.