Editorial Board   Guest Author

Ms. Perkins

Cindy Perkins

Principal/Vice President, Sales & Marketing, Panetiere Marketing

Growing up in Vail, Colorado; Cindy Perkins was surrounded by the hospitality business.  Her mom was in the hotel business, so it was a natural progression to keep it all in the family.

As Ms. Perkins built her career in hospitality, her road map was to gain knowledge and experience in as many pieces of the industry as to not only find her niche but also to have the ability to walk a client through the process - through the experience.  The goal to be a trusted advisor to the client and understand how she could improve the customers experience as they touched each aspect.

As a principal and Vice President at Panetiere over fifteen years, Ms. Perkins has had the pleasure of working at some of the finest hotels and with a team of professionals that feel as passionately about the industry as she does.   The company has grown to be one of the most respected hotel revenue solution companies, partnering with prestigious ownership groups and management companies.

Panetiere specializes in task force sales solutions, hotel management, business analysis, rebranding, rebuilding, and training. 

Please visit http://www.panetieremarketing.com for more information.

Linkedin Profile: https://www.linkedin.com/in/panetiere/

Ms. Perkins can be contacted at +1 303-594-6712 or cperkins@panetieremarketing.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.