Editorial Board   Guest Author

Ms. Yokell

Lucille Yokell

Founder, Lucille Yokell Enterprises, Ltd.

After eight years with Hilton Hotels, mostly in New York City, Lucille Yokell returned from Boston to become the fourth female Director of Sales in New York City at what was then a 600 Holiday Inn.  From there she joined the Roosevelt which, at the time, had 1096 rooms and beautiful suites, and was one of four independent hotels owned by New York Central.  Ms. Yokell worked at the Roosevelt as one of the first Director of International Sales for more than nine years.  From there she became the Director of International Sales at the New York headquarters of a small independent luxury hotel company that had four hotels in three cities.  Together the total room count was less than the Roosevelt.

One year later Ms. Yokell started Lucille Yokell Enterprises, Ltd, where she did consulting for hotels, restaurants, attractions and destinations throughout the US.  One of her first clients was an outlet shopping center where she instituted a direct shuttle bus from midtown and created the first discount booklet.  Shortly after that she became the first person to sell Broadway theatre tickets overseas.  On June 21, 2000, Ms. Yokell  joined the Wellington Hotel as Director of Sales & Marketing where she continued to grow domestic and international business (we were the first New York City hotel to go on a sales trip to China) while increasing the average rate and occupancy until 2019.

Ms. Yokell is currently consulting, writing, editing and mystery shopping for hospitality and tourism clients.

Please visit http://www. for more information.

Ms. Yokell can be contacted at +1 917-981-5730 or lucilleyokellnyc@gmail.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.