Editorial Board   Guest Author

Ms. Strommen

Heidi Strommen

President, ProHost USA, a division of Distinguished Programs

Heidi Strommen is President of ProHost USA, a division of Distinguished Programs, a national insurance program administrator specializing in hospitality and real estate based in New York City.  Ms. Strommen joined ProHost USA in 1990 as Vice President of Operations and in 2008 was named company president. In 2019, ProHost USA was acquired by Distinguished Programs.

ProHost provides specialty insurance programs for restaurants and related risks through independent retail insurance agents across the country. The comprehensive program offerings available through ProHost vary by state and include: property, general liability, liquor liability, auto and excess/umbrella.

Ms. Strommen is also a charter member of the Target Markets Program Administrators Association, an organization dedicated to the unique challenges of Program Specialists. In 2013, the Association recognized her as a Certified Programs Leader. She was elected to the Target Markets Advisory Board in 2011 and served a two-year term as the Association president from 2015 through 2016.

Prior to joining ProHost in 1990, Ms. Strommen served as a policy analyst for the Minnesota Department of Commerce

Ms. Strommen has authored articles about insuring restaurant exposures for various industry magazines including Risk & Insurance, Insurance Journal, Agent and Broker and Rough Notes and has participated as a panel member at numerous insurance conferences and events.

Ms. Strommen earned her Bachelor of Arts degree in government from Cornell University in Ithaca New York. She also holds a master's degree in business administration from Metropolitan State University in Saint Paul, Minnesota.

Please visit http://www.prohostusa.com for more information.

Linkedin Profile: https://www.linkedin.com/in/heidi-strommen-cpl-mba-0943419/

Ms. Strommen can be contacted at +1 952-924-6973 or hstrommen@prohostusa.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.