Editorial Board   Guest Author

Mr. Aluri

Ajay Aluri

Founding Director, Hospitality Innovation and Technology (HIT) Lab

Dr. Ajay Aluri is the Founding Director of the Hospitality Innovation and Technology (HIT) Lab, and an Associate Professor at the John Chambers College of Business and Economics, West Virginia University. Dr. Aluri's academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems. His career has focused on how these areas impact international hospitality organizations, society, and education.

He is an internationally recognized scholar who has centered in on innovation and technology in the hospitality and tourism industry. He is currently concentrating on consumer behavior research about the use of emerging technologies such as augmented reality, datamining, Internet of Sound, Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets.

Dr. Aluri also serves in the editorial board of top and cutting-edge hospitality and tourism journals. He initiated the HIT Lab at WVU, a platform to bridge the gaps between academic and industry research. Dr. Aluri has been invited to speak at several international and national shows and conferences. Dr. Aluri received the "Outstanding Paper of the Year" award from the Journal of Hospitality and Tourism Research in 2018, and the Journal of Hospitality and Tourism Education in 2016.

He played a vital role in developing the Hospitality and Tourism Management program in the John Chambers College of Business and Economics at West Virginia University. Dr. Aluri is a recipient of numerous awards from international, national, and state-level organizations from academia and industry.

Please visit http://www.wvu.edu for more information.

Mr. Aluri can be contacted at +1 304-293-1048 or ajaluri@mail.wvu.edu

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.