Editorial Board   Guest Author

Dr. Sammeck

Jan Sammeck

Director Digital Commerce & Projects, Deutsche Hospitality

Jan Sammeck is the Director Digital Commerce and Projects at Deutsche Hospitality, a Frankfurt, Germany-based Hotel Company that operates over 150 hotels in over 20 countries under the brands Steigenberger Hotels and Resorts, MAXX by Steigenberger, JAZ in the City, IntercityHotel and Zleep Hotels. In his function Dr. Sammeck is responsible for all web development and online marketing activities at Deutsche Hospitality.

With his team of online marketers and web project managers, he seeks to provide continuous growth to the group's hotels direct booking revenue, thereby increasing independence in digital distribution. His work is focused on generating more revenue from direct bookings, increasing the efficiency of all online marketing activities, exploring untapped consumer potential and integrating the digital customer journey with the group's websites.

Dr. Sammeck has authored a popular book on online marketing for hotels and contributes regularly to German industry publications. He is also a regular speaker on conferences nationally and internationally where he shares his thoughts on the topics of online marketing, direct distribution and web-related digital processes.

Prior to joining Deutsche Hospitality he was working for a major German OTA, where he led the internationalization into markets such as France and the UK, and also helped launch a budget hotel chain brand. During his early career he gained experience in the consulting industry and worked as a research associate.

Dr Sammeck has an academic background in business administration and holds a Ph.D. in Economics from Leipzig Graduate School of Management.

Please visit http://www.deutschehospitality.com for more information.

Dr. Sammeck can be contacted at +49 06966564187 or jan.sammeck@deutschehospitality.com

Coming up in September 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.