Editorial Board   Guest Author

Ms. Bonanno

Lisa Bonanno

Vice President, Marketing, Knowland

Lisa P. Bonanno is a well-seasoned marketing executive. She is at her best in a B2B SaaS entrepreneurial environment where she is charting the course for an organization with other like-minded leaders. She has built teams, brands, and revenue generation programs from the ground up in a variety of industries, garnering the attention from analysts, press and national business publications.

Ms. Bonanno is currently the VP, Marketing at Knowland, a high-growth SaaS solution company for the hospitality industry, where she is leading their brand evolution and building the demand generation discipline from the ground up. Prior to this role, Lisa started LBP Marketing Consulting after a growing demand for her 20 years of experience in marketing and has helped tech start-ups and other high-growth firms meet their potential.

Prior to consulting, Ms. Bonanno was the VP, Global Brand Marketing at Tahzoo, a digital agency start-up, where she repositioned their brand and drove millions of dollars in opportunity value for the business. Prior to Tahzoo, she was the Senior Director, Global Corporate Marketing at Genesys, which acquired Angel, a MicroStrategy funded company. She led the product marketing integration while simultaneously driving revenue growth for the SaaS business unit.

Ms. Bonanno holds a Bachelor of Science Business Administration (BSBA) degree in marketing from American University and a MBA from Marymount University.  When not working she is helping to advance women in the workplace by supporting nonprofits she believes in, running around town with her two young children, or eating and drinking good food and wine with her husband and friends. Follow her on Twitter and connect with her on LinkedIn.


Please visit http://www.knowland.com for more information.

Ms. Bonanno can be contacted at +1 571-429-5772 or lbonanno@knowland.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.