Editorial Board   Guest Author

Ms. Maher

Shelley Maher

Director of Business Development & Client Relations, Total Customized Revenue Management

As a Director of Business Development and Client Relations, Shelley Maher plays a crucial role at Total Customized Revenue Management as the company expands throughout the country and into international markets.

With an extensive background in property-level hotel sales and knowledge in driving revenues in a variety of markets, Ms. Maher is a highly successful and effective professional with a passion for exceeding budgets and fostering a focused, results-driven team.

Ms. Maher's career spans approximately 30 years in the hospitality industry, which includes several leadership positions within the Hilton and Hyatt brands, where she directed sales and marketing for hotels in the downtown and suburban markets integrating her efforts with various facets of revenue management.

Most recently, she served as Director of Group Sales for the Hyatt Regency Indianapolis, leading the charge for driving group revenues, preparing a budget and business plan to achieve measurable and significant results, forecasting the group segment, controlling costs and achieving year-over-year revenues in a competitive downtown market.

In recognition of her success and leadership, Ms. Maher's team was given the title of Sales Team of the Year in 2011 by the Embassy Suites Brand for her stellar results as Director of Sales & Marketing in exceeding budget, production results and market share.

In addition, the Hyatt Regency Indianapolis was the proud recipient of Hyatt's Revenue Team of the Year award in 2016, partially as a result of Ms. Maher's dedication and success as Director of Group Sales.

Ms. Maher has a Bachelor of Arts degree in Journalism from Indiana University, and is based out of Indianapolis, Indiana.

Please visit http://www.tcrmservices.com for more information.

Ms. Maher can be contacted at +1 623-536-7066 or Shelley@tcrmservices.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.