Editorial Board   Guest Author

Mr. Driedger

Michael Driedger

CEO, Operto Guest Technologies

Michael Driedger has more two decades of experience in architecture, building design and construction with a passion for energy efficiency, sustainability, and intelligent systems designed to improve our overall quality of life.

Mr. Driedger founded Edge Consultants in 2012 to provide sustainable building services to clients in the Middle East, North America and Europe. While providing green building services to some of the largest hotel providers in Riyadh he was staggered by how hotels use as much energy as an outpatient hospital. It was this insight and standing in line at the check in desk after a 30 hour journey from Vancouver BC, Canada, that led to a pursuit to change building technology in the world of accommodation.

In 2016 Mr. Driedger spun a software company out of Edge Consultants to address the lack of connected software solutions in buildings (most specifically accommodation) and co-founded Operto Guest Technologies. The company brings building technology advancements to the fast paced world of accommodation. Since its introduction in 2016, Operto has revolutionized the way that hotels manage rooms, check in, energy and even air quality. The product is now being used in six countries around the world.

Mr. Driedger is passionate about commercializing IoT technology to solve guest experience, sustainability and cost efficiency challenges in hotels and short term property and vacation rentals.

Mr. Driedger is currently the CEO of Operto Guest Technologies and on its board of directors with Executive Chairman Darren Huston (former CEO of the Priceline Group). He resides in Vancouver, British Columbia Canada.

More information available at www.operto.com and www.edgesustainability.com

Please visit http://www.operto.com for more information.

Mr. Driedger can be contacted at +1 778-713-0528 or michael@operto.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.