Editorial Board   Guest Author

Ms. Harrison

Babs S. Harrison

Managing Director, Babs Harrison & Partners

Babs S. Harrison is managing director of Phoenix-based Babs Harrison and Partners, a public relations consultancy specializing in hospitality, travel and wellness. 

With more than 20 years of communications experience, Ms. Harrison focuses on blending the traditional with the innovative and developing integrated strategies to best position a client in today's world of ongoing media transformation.  

She has worked in-house for a resort and spa management company; for an international public relations agency specializing in luxury brands; for media outlets such as the Dallas Morning News; and she has authored books on subjects ranging from wine antiques, and classic cocktails to spa cuisine. Her strength is finding a property's unique qualities and maximizing the broadcast of that message to all appropriate media, new and old, digital and print.

In her career, Ms. Harrison has been based in New York, where for eight years she led an agency's media and client contact campaigns, and also in Honolulu, San Francisco, and now Phoenix. She has worked with properties in the U.S., India, Africa, Maldives, Indonesia, Paris, London and Monte Carlo. A particular area of interest is health and well being, and she has studied the spa operations at many of the world's top spas and wellness retreats.

Her interests include content creation and influencer relations. She is also active on social media, tweeting @BabsSH. Her account dates back to 2009 and she has posted over 35,000 tweets.

Please visit http://www.babssharrison.com for more information.

Ms. Harrison can be contacted at +1 602-334-5350 or babs.s.harrison@gmail.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.