Editorial Board   Guest Author

Mr. Lee

Scott Lee

President & Principal, SB Architects

With over 30 years of design experience, Scott Lee leads SB Architects' international design practice with expertise in hospitality, mixed-use, residential, and master planning developments. Mr. Lee is an internationally recognized thought leader with more than three decades of experience in the buildings market, large-firm operations, and talent management.

Adept at defining a design vision that blends the key elements of a brand's identity with an authentic expression of the site, Mr. Lee has solidified SB Architects' presence throughout Southeast Asia, Caribbean, and Latin America and established a number of long-standing relationships with clients and partners across those regions.  

Mr. Lee has been instrumental in the development of destination properties in established and emerging markets around the world, and in ensuring  that SB Architects' work stays true to the site and creates a strong sense of place that resonates with visitors, guests, and residents on an emotional level.

Celebrating its 60th Anniversary in 2020, SB Architects is proud of a site-specific, hyper-localized design approach that has resulted in legacy projects such as Calistoga Ranch, Santana Row, and Fisher Island, an exclusive island resort community that was honored with an AIA Miami Test of Time Award and has enlisted SB Architects as its primary designer for over 38 years.

As the firm continues strategic expansion and its portfolio reflects even greater geographic diversity under Mr. Lee's leadership, SB Architects will leverage its entrepreneurial spirit and architectural craft to thoughtfully connect people to each other and to iconic experiences of a signature place.

Please visit http://www.sb-architects.com for more information.

Mr. Lee can be contacted at +1 415-673-8990 or slee@sb-architects.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.