Editorial Board   Guest Author

Mr. Perez

Julio Perez

Executive Vice-President, Bahia Principe Hotels & Resorts

As Executive Vice-President, Julio Perez leads the Sales and E-Commerce departments of Bahia Principe Hotels & Resorts. In his role, he not only oversees initiatives that include worldwide sales policies and global sales strategies, but also ensures the coordination and motivation of all fields involving the brand's commercial practice.

Mr. Perez serves as the link between the operational departments of the company and the sales department, as well as other key departments such as Finance and Business Administration. Bahia Principe Hotels & Resorts is one of the key components of Grupo Piñero, and as Executive Vice-President, Mr. Perez is responsible for forming liaisons with other companies in the conglomerate, such as Soltour and Coming 2, as well as taking charge of developing new projects within Bahia Principe Hotels & Resorts, such as vacation rentals and branded loyalty programs.

Bahia Principe made the greatest contribution to the group's sales in 2017, accounting for 72 percent of the total. The brand attributed the figure, a 6.5 percent increase from 2016, to an 82 percent average occupancy rate throughout the year at 24 properties in Dominican Republic, Mexico, Jamaica and Spain, with more than 13,000 rooms.

Previously, Mr. Perez served as the General Manager in the Balearic Islands, Spain for Levantina & Associates for five years until he was offered his current position in the year 2014. With Levantina, a world leader in the supply of natural stone for large-scale hotels and other projects, he was responsible for the Balearic Islands, Tenerife (Spain) and the Caribbean region.

Mr. Perez holds a B.A. in Business Administration from Know How Business College University of Wales and a Master's in Marketing and Commercial Strategy. He is currently based out of Palma de Mallorca, Spain, where Bahia Principe Hotel & Resorts is headquartered.


Please visit http://www.bahia-principe.com for more information.

Mr. Perez can be contacted at 34971787000 or jperez@bahia-principe.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.