Editorial Board   

Ms. Pingel

Cheryle Pingel

Co-Founder and Chairman, Range Online Media

Specializing in Internet advertising and research marketing, Cheryle Pingel is the co-founder and chairman of Range Online Media. She and fellow co-founder Misty Locke successfully took Range Online Media from concept to one of the online industry's leading search marketing agencies. Cheryle has fifteen years of experience in marketing, retail, small business management, and online services. Today she directs online marketing campaigns for industry-leading online travel services and retailers such as CompUSA, Wyndham International, and other Fortune 1000 companies. Cheryle also has experience as a freelance writer, publishing articles in major magazines, including Working Woman, Self, Glamour, and Family Travel. An internationally recognized expert in the Internet marketing industry, Cheryle is a regular speaker and presenter on online advertising and search marketing topics at leading industry trade shows and conferences. She has written a number of articles on online search marketing for media and advertising publications. Cheryle is a graduate of Texas Tech University, where she received a BA in Journalism.

Ms. Pingel can be contacted at 817-509-0342 or cpingel@rangeonlinemedia.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.