Editorial Board   Guest Author

Ms. McGregor

Brenda McGregor

Director of HR, Chesapeake Hospitaliy

Brenda McGregor has played an instrumental role in the Chesapeake Hospitality story for more than three decades. In her current position as the Vice President of HR, Ms. McGregor is responsible for overseeing and managing all aspects of Human Resources services and support within the organization. She works closely with senior leadership to strategically cultivate a collaborative and cohesive workplace environment that reflects Chesapeake's unique culture and supports the healthy growth and development of Chesapeake employees.

Ms. McGregor provides comprehensive and timely support for and supervision of all HR field personnel and General Managers, ensuring consistent adherence to Chesapeake's culture, policies and procedures, as well as full and complete compliance with all local and federal laws. Her work is vitally important to maintaining Chesapeake's culture of inclusivity, entrepreneurship and accountability, helping to solidify its reputation as a place where employees are encouraged to pursue their goals, contribute their own perspectives, and achieve both personal and professional fulfillment. Ms. McGregor, along with the company's entire leadership team, are highly focused on making Chesapeake a place where employees feel a sense of belonging in a caring and supportive environment, where they can be challenged and given opportunities to grow and develop their career.

In September 2019 Ms. McGregor hosted the annual SIPO (Strategy In People Operations) conference where VP's of HR in hospitality met to share best practices, discuss emerging trends and provide solutions to challenges specific to the industry. Ms. McGregor is a member of the Society for Human Resource Management (SHRM), and her efforts have helped Chesapeake to achieve one of the highest employee retention rates in the industry.

Please visit http://www.chesapeakehospitality.com for more information.

Ms. McGregor can be contacted at +1 301-474-3307 or bmcgregor@chesapeakehospitality.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.