Editorial Board   Guest Author

Mr. Martyna

Bobby Martyna

President & CEO, Tradavo

Bobby Martyna is co-founder and president/CEO of Tradavo. After graduating from Stony Brook University in New York, Mr. Martyna began his career at Goddard Spaceflight Center, writing satellite operations software for NASA. He subsequently moved west where he designed and developed communications technology solutions for global markets.

In 1996, Mr. Martyna launched his first entrepreneurial venture, spinning out neglected software assets of a public company into a private venture, Vertel, and re-positioning it for global success. Vertel went public in 1998. Over the last two decades, Mr. Martyna has founded and run both venture backed and bootstrapped companies, primarily in the e-commerce industry.

After identifying retail as a target market lacking in innovative technology solutions, Mr. Martyna founded Tradavo in Denver, Colorado in 2006. Tradavo built the industry's first e-commerce ordering platform for hotel markets and pantries, working directly with Marriott International to define and roll out a groundbreaking solution for simplifying wholesale purchases.

Over the last decade, Mr. Martyna drove Tradavo to add design, merchandising and technology solutions for hotels, enabling Tradavo to claim the clear industry leadership position in Managed Pantry solutions. Today, Tradavo works across all major brands, chain scales and owner/operators as well as with many independents. Tradavo continues to lead the industry with innovative design services for a number of leading hotel brands and owner/operators.

The Company is also leading the strategy of transforming lobby retail into a compelling guest destination, rather than simply for grab 'n go impulse purchases. Additionally, Mr. Martyna drove the design and implementation of Visuality™, an innovative iPad-based solution for design, merchandise planning, guest retail checkout, inventory management and task management, further advancing Tradavo's leadership position in the hospitality market.

Through Mr. Martyna's vision and the team's execution, Tradavo has become the go-to provider for retail solutions in hotel retail and currently serves 2,500 hotels throughout North America and dozens around the world.

Please visit http://www.tradavo.com for more information.

Mr. Martyna can be contacted at 510-432-4577 or bmartyna@tradavo

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.