Editorial Board   Guest Author

Ms. Kang

Grace Kang

Managing Partner, Greenview

Grace Kang is managing partner of Greenview, a sustainability consulting and research firm providing hospitality organizations with their strategy, programs, and reporting, and hospitality industry with industry insight, trends and benchmarks. She oversees Greenview's Asia operations as well as co-develops the company's business plan and growth strategy.

Ms. Kang successfully rolled out the Greenview Portal, a software as a service online sustainability data management platform that makes tracking, measuring and improving in areas of sustainability and social responsibility easy and seamless. She leads a software development team and manages the development of the Greenview Portal 2.0 and industry benchmarking studies including the Green Lodging Survey, benchmarking sustainability operational best practices.

Ms Kang has a focused background in the hotel industry with over 15 years of experience in various functional roles, particularly in driving business through data analysis, reporting and strategic programs. She brings corporate perspective from working at top global hotel brands such as Starwood Hotels and Resorts and Marriott International.

At Starwood, Grace optimized the sales organization in underperforming markets by redesigning customer coverage models to drive revenue and gain market share, and managed and liaised with cross-functional teams to ensure that newly opening hotels have successful opening performances.

At Marriott, she led the lodging business plan for select service properties to quantify future investments and profit contribution of new openings, and conducted investment analyses to structure various transactions.

In addition to her hotel background, Ms. Kang gained Asia experience working at Samsung Card in Seoul, Korea. At Samsung Card, she designed a new premium customer experience strategy for Samsung Card VIP segment across all key servicing touch points to drive incremental revenue, developed the company's first international online affiliate program as a vehicle to expand into the international market, and partnered with global hotel companies and luxury travel networks to provide differentiated and high-end travel benefits to the top tiered members.

Ms. Kang earned two degrees from Cornell University, a Bachelor of Science from the Hotel Administration School and Master of Business Administration from the Johnson Graduate School of Management. Cornell is where she found her passion for the hospitality industry and teaching fitness. On her spare time, she continues to teach group fitness programs.

Please visit http://www.greenview.sg for more information.

Ms. Kang can be contacted at 659-623-1876 or grace@greenview.sg

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.