Editorial Board   Guest Author

Mr. Isenberg

Gary Isenberg

President, LWHA Asset & Property Management Services

Gary Isenberg currently serves as President - LWHA® Asset & Property Management Services. With more than 30 years of diversified hospitality experience in Hotel Management, Finance, and Asset Management, Mr. Isenberg's expertise includes third party asset management, serving as an owner's rep, due diligence for real estate investors, and development services to negotiate management or franchise agreements.

Mr. Isenberg's asset management specialties include, among other services, capital budgeting and PIP costing as well as internal control and accounting.

A graduate of Fairleigh Dickinson University with a Bachelor of Science in Business Management and minors in Corporate Finance and Information Systems, Mr. Isenberg started his career with ITT Sheraton as a Corporate Trainee. During his 16-year tenure, he was rapidly promoted over a series of increasingly responsible positions, mergers and acquisitions, at both the corporate and property level, in the disciplines of finance and operations.

A privately held Hotel Development, Ownership and Management Company, Field Hotel Associates (FHA), recruited Mr. Isenberg to join their organization as General Manager of their flagship property. Soon there after he was promoted to EVP of Hotel Operations and most recently held the position of Chief Operating Officer.

During his tenure at FHA, he led the development and opening of hotels, spearheaded several re-organizations, repositioning and recapitalizations, as well as numerous revenue-generating and cost-cutting initiatives. This in turn enhanced value and maximized return for the owners and investors.

Mr. Isenberg serves or has served on the following boards and professional organizations: Pennsylvania Travel and Lodging Association Board Member, Hotel Association of New York's NY Hotel Group Founding Member, JFK Airport Chamber of Commerce Board Member, Greater Jamaica Development Corporation Board Member and Director.

Please visit http://www.lwhadvisors.com for more information.

Mr. Isenberg can be contacted at 2123006684108 or gary.isenberg@lwhadvisors.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.