Editorial Board   

Mr. Modak

Ashish Modak

General Manager, LUX* Belle Mare

Ashish Modak is the General Manager of LUX* Belle Mare, the flagship resort of LUX* Resorts & Hotels and is based in Mauritius. The group operates contemporary luxury resorts in the Indian Ocean where it has 8 properties and 2 resorts in China. The group is also launching its first resort in the UAE and is on a steady expansion plan in several new destinations.

Mr. Modak's profile includes operational excellence of over 20 years in Food & Beverage, Rooms Division and allied areas in some of the finest hotels in Asia, Europe, Middle East and Africa including experience in pre-openings and complete refurbishments of hotels with reputed hotel chains like Taj Hotels, Resorts & Palaces and Six Senses Resorts & Spas prior to joining LUX* Resorts & Hotels.

In his current assignment, Mr. Modak has been instrumental in converting a 186 suite beach front resort in to a leading trendy offering boasting of some of the finest restaurants, a luxurious spa and one of the best service experiences in this part of the world. The resort has shown a steady upward trend on Trip Advisor from being on the 35th position in 2011 to being ranked 1st amongst 181 resorts in Mauritius in 2017.

Having successfully launched Cafe LUX*, the Indian Ocean's first home roasted coffee experience at LUX* Belle Mare in 2011, Mr. Modak was also involved in the opening of LUX* Resorts & Hotels 2 franchise cafes.

Please visit http://www.luxresorts.com/en/hotel-mauritius/luxbellemare for more information.

Mr. Modak can be contacted at +230 4022000 or ashish.modak@luxbellemare.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.