Editorial Board   Guest Author

Mr. Meghji

Karim Meghji

Head Of Product, BookingSuite (USA), Inc.

Karim Meghji is a passionate executive and entrepreneur with 20 years of experience building successful products and businesses in consumer software and online services. Among other specialties, his areas of expertise include user interface and user experience management, online marketing and customer acquisition, technical operations management, and strategic, business and product planning. Most recently, he was Chief Product Officer and VP of Engineering at buuteeq, Inc., a leading software provider in the hospitality industry. Upon its acquisition by the Priceline Group, it became integrated into the Booking.com family of companies, and Karim took on his current position as the Head of Product at BookingSuite (USA), Inc. In both of these roles, he has led the effort to build cloud-based SaaS software and related services that help global accommodations providers of every size build an online presence, increase bookings, and improve everyday workflow. Prior to his current role, Karim was Vice President of Products and Engineering at Yapta, an early-stage, venture-funded startup focused on helping leisure and corporate travelers save money. At Yapta, he led a major B2C to B2B product pivot and delivered MasterCard PriceAssure to market, a PCI-compliant web-based service for price tracking. Before his role at Yapta, he founded and bootstrapped his own startup, HelpHive, which made it easier for homeowners to find trusted recommendations for local home service professionals. Early in his career, Karim spent 10 years at Real Networks where he served as a key member of the executive team in various product leadership roles, including on Rhapsody (Real's music subscription service), on Real's advertising business and on their flagship RealPlayer product. Karim holds a BS in Computer Science from San Jose State University.

Please visit www.suite.booking.com for more information.

Mr. Meghji can be contacted at 206-910-1890 or karim.meghji@booking.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.