Editorial Board   Guest Author

Mr. Mueller

Markus Mueller

Vice President Global Sales, Worldhotels

Markus Mueller is a sales expert with extensive experience working with hotel groups and chains and considerable international experience. Most recently before joining Worldhotels, Mr. Mueller was Vice President Sales & Marketing Asia for Moevenpick Hotels & Resorts in Bangkok. He was responsible for all aspects of brand marketing and sales for 18 new hotel projects and eight operating hotels. He has also served as Head of Brand Relaunch at InterContinentalHotels Group, where he managed a global brand relaunch for 126 Holiday Inn and Holiday Inn Express hotels in Asia Pacific. Having held the position of Director of Sales and Marketing at several hotels, he has experienced firsthand what support hotels need in their efforts to drive local and global sales. Mr. Mueller holds a Master of Business Administration with Distinction from Warwick Business School in the UK. Worldhotels announced Mr. Mueller's new position during the Annual Conference in January 2015 as part of a stronger sales focus for the group. In this role, Mr. Mueller works closely with Worldhotels' global sales teams to develop new strategies as well as maximize all current sales efforts. Mr. Mueller also oversees the group's 'Check 5' programme, a bundle of initiatives designed to help Worldhotels' affiliate hotels build their sales intelligence. He is based in the group's head office in Frankfurt, Germany. Mr. Mueller is a German national, but has lived and worked in many cities around the world, including Singapore, London, New Delhi, and Aruba.

Please visit www.worldhotels.com for more information.

Mr. Mueller can be contacted at 496966056259 or mmueller@worldhotels.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.