Editorial Board   Guest Author

Ms. Jarvis

Judi Jarvis

Vice President of Legal Affairs , Vantage Hospitality Group, Inc.

Judi Jarvis is the Vice President of Legal Affairs for Vantage Hospitality Group, Inc., and its affiliated companies, brands, and divisions, including Americas Best Value Inn, Lexington Hotels by Vantage, Vantage Hotel Management, Brown Nester Hospitality Services, Vantage Insurance Services, and Cruise Inn RV Parks. As Vantage's chief legal officer, Judi Jarvis oversees all of the legal aspects of the company's business, including new member development; acquisitions; corporate finance; real estate development; investments; marketing; promotions; guest relations; international licensing; intellectual property protection; new concept roll-outs; privacy; post-termination procedures; and litigation management. Prior to joining the Vantage family in 2008, Ms. Jarvis was the chief legal officer of a South Florida maritime company and served as special counsel to public and private companies in such diverse industries as travel, leisure, and entertainment; gambling; financial services; healthcare and pharmaceuticals; information technology and communications; publishing; real estate; and mining. Ms. Jarvis has a B.A. from New York University and a J.D. cum laude from the University of Miami, where she was the editor-in-chief of the Inter-American Law Review and a member of the Order of the Coif. After graduation, Ms. Jarvis clerked for the Chief Judge of the U.S. Claims Court, in Washington, D.C., before returning to South Florida, where she was an associate in the corporate and securities departments of two large firms. After co-founding a technology start-up and serving as its general counsel, Ms. Jarvis opened her own law practice to assist entrepreneurs with complex legal issues. Ms. Jarvis is consistently recognized by clients for learning and respecting their business objectives and for creating effective legal solutions that support those objectives.

Ms. Jarvis can be contacted at 8773112378147 or jjavrivs@vantagehospitality.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.