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USA, San Francisco, California. March 31, 2020

Sofitel New York has tapped Dayna Zeitlin to serve as its new director of sales and marketing. She joins the luxury Midtown hotel after 20 years of experience working for some of the top hospitality groups in the country.

"Dayna's experience in the luxury market and outstanding track record make her the ideal candidate to lead Sofitel New York's sales and marketing effort. We're excited to bring her on board and take Sofitel to the next level," said Simon Antoine, general manager.

Zeitlin was most recently director of business development and optimization for Fairmont San Francisco, Sofitel's sister property, where she was responsible for uncovering revenue opportunities throughout the hotel, developing third party partnerships, while also providing task force coverage within the Bay Area.

Zeitlin began her career in San Francisco and has since held various positions throughout the Bay Area, Pacific Northwest, and Nashville. Prior to her role at Fairmont, she served as director of sales and marketing at Pullman San Francisco Bay and provided more than five years of extensive consulting work for Provenance Hotels. Her impressive roster also includes Kimpton Hotels, Omni San Francisco and IHG.

Zeitlin holds a bachelor's degree in mass communications from the University of Hartford, CT. She also holds several awards and affiliations and received an HSMAI CRME credential for revenue management.

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Benedict Cummins
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