Radisson Hotel Group Signs With Block Invest to Bring First Radisson-Branded Hotel to Georgia

Belgium, Brussels. August 28, 2019

Radisson Hotel Group is proud to announce the signing of the first Radisson-branded hotel in Georgia, further driving the expansion of the group's upscale brand across Europe, the Middle East & Africa (EMEA). The Radisson Tbilisi City Centre is set to arrive in Georgia's capital in 2021.

Elie Younes, Executive Vice President & Chief Development Officer for Radisson Hotel Group, said:"We are excited to bring a Radisson to Georgia which will complement the three existing properties that we have in the country, including the recently opened Radisson Collection. A warm welcome for our owners, Block Invest, to our family''

Alongside 200 guest rooms, the Radisson Tbilisi City Centre will also feature a restaurant, a bar and a meeting space equipped with the latest audio-visual technology (not to mention free high-speed Wi-Fi). With its variety of facilities, the hotel is expected to attract both business and leisure guests to the center of Georgia's capital city.

The Radisson Tbilisi City Centre will boast a spectacular downtown location, putting guests right in the heart of this historic city. The hotel will be the ideal starting point for visitors to explore Tbilisi and its many attractions, shopping centers and offices.

A vibrant city full of stunning architecture, Tbilisi is growing in popularity among travelers. Many arrive for its lively arts and cultural scene, featuring a wide variety of cafes, restaurants, bars and clubs. The city also draws visitors in with its historic buildings, museums and galleries. It is a destination with an increasingly cosmopolitan atmosphere that invites people to explore.

As well as the under-development Radisson Tbilisi City Centre, Radisson Hotel Group currently has three properties in operation around Georgia - the Radisson Blu Hotel, Batumi; the Radisson Blu Iveria Hotel, Tibilisi; and the new Radisson Collection Hotel, Tsinandali Estate Georgia. The first Radisson RED will also open soon, bringing its upbeat style to the city's Old Town district.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.