The Roosevelt Hotel New York City Appoints Louis Lanfranchi as Director of Sales

USA, New York City, New York. August 26, 2019

The Roosevelt Hotel, the historic and elegant hotel in Manhattan's bustling Midtown district, today announces the addition of Louis Lanfranchi as Director of Sales.

With more than 20 years of experience in advertising, hospitality, sales and operations roles, Lanfranchi brings a dynamic, multifaceted approach to lead The Roosevelt's sales and marketing team. Most recently, Lanfranchi spent time forming and developing the sales team at the Parker New York, starting as a Group Sales Manager and moving up to Director of Group Sales, and in 2010, rising to Director of the entire sales team. There he handled all advertising, marketing and sales strategies for the hotel. Prior to that, Lanfranchi started his career at various advertising agencies in New York City.

Lanfranchi has earned numerous accolades throughout his career and recognition among his peers, including most valued partner by the West Coast Starwood Global Sales Office.

"At The Roosevelt Hotel, we take pride in giving guests a quintessential Manhattan experience among our timeless amenities, exceptional service and decades of hosting extravagant conferences, galas and weddings in our grand event spaces, and 1,025 rooms and suites with windows overlooking Manhattan's bustling Midtown area," said Marc Sternagel, General Manager at The Roosevelt Hotel. "The addition of Louis to our team brings an exciting, new dynamic to all our current sales and marketing endeavors. He carries a wealth of knowledge of New York's hospitality industry and we are pleased to welcome him to one of Manhattan's most iconic hotels."

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.