The Hyatt Centric Brand Debuts in Mexico With the Opening of Hyatt Centric Campestre Leon

USA, Chicago, Illinois. August 26, 2019

Hyatt Hotels Corporation (NYSE:H) today announced the opening of the 140-room Hyatt Centric Campestre Leon, marking the Hyatt Centric brand's entry into Mexico. Hyatt Centric Campestre Leon is the latest hotel to join the global Hyatt Centric portfolio that is designed for a growing segment of savvy explorers seeking shareable moments to inspire others. The Hyatt Centric brand currently has 26 properties across 12 countries, including the U.S., Chile, Peru, Uruguay, France, Japan, Spain and more.

Situated within Puerta Bajio, a leading mixed-use development in Leon's "Golden Zone" area, the city's epicenter of business and commerce, Hyatt Centric Campestre Leon was rebranded from Cleviá Grand Hotel León and is managed by Grupo Hotelero Santa Fe. Featuring 140 guest rooms and a vibrant rooftop bar, Hyatt Centric Campestre Leon comes to life with locally inspired décor, furniture and finishes. This premium hotel is situated within one of the fastest growing areas in Leon, which is approximately one hour from Mexico City by plane.

"We are thrilled to announce the opening of Hyatt Centric Campestre Leon, which connects in-the-now guests to the heart of the action so they never miss a moment of adventure in one of Mexico's most thriving industrial destinations," said George Vizer, senior vice president, Americas franchise operations, Hyatt. "With this new addition, Hyatt continues its strong brand growth in the region and introduces the Hyatt Centric brand to Mexico, one of the most significant destinations throughout Latin America."

Hyatt Centric Campestre Leon features redesigned guestrooms with floor-to-ceiling windows, oversized, ergonomic workspaces that meet guests' business needs, and approximately 6,800 square feet of flexible meeting and event spaces offering the ideal social spaces to connect with others for business meetings and events. Featuring an expansive atrium-style lobby with shareworthy artwork from local artists, an outdoor swimming pool on the ninth floor complete with sweeping city views, gym and a kids club, the hotel also houses Cien Tios gourmet cantina and Xilote, a concept restaurant offering authentic Mexican cuisine and an extensive variety of specialty tequilas and mezcals. With a passionately engaged team, the hotel's programming is ideal for socially connected guests.

As part of its transition to the Hyatt Centric brand, the hotel now features new in-room Hyatt Centric amenities including the all-natural bath essentials line BeeKind®, Drybar Buttercup salon-quality blow-dryers, and a Keurig® pod coffee maker.

"The state of Guanajuato is rich in culture and history, and the city of Leon continues to grow as a buzzing business hub, which will allow us to introduce the vision of this brand in combination with superior accommodations and intuitive service for those travelers who have the spirit to discover and explore," said Francisco Medina Elizalde CEO, Grupo Hotelero Santa Fe.

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Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as "Biophilic Design." Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.