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JULY FOCUS Hotel Spa: Back to Nature |
Wednesday July 8, 2020 |
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Hotel Spa: 12 Steps Toward the Path to Spa Recovery
By Jeremy McCarthy, Group Director of Spa & Wellness, Mandarin Oriental Hotel Group
The hospitality industry is facing the greatest challenge in our lifetime as hotels around the world have been closed, international borders restricted, and flights cancelled in response to the novel coronavirus pandemic. There is no question that travel will return, but it won't be easy and the hospitality landscape is likely to be forever changed by current events. We are starting to see some signs of optimism in the countries that have made the most progress in terms of managing the virus, and these initial glimmers of hope are important because they give us a glimpse into the brighter future that lies ahead.
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| TRENDING THIS WEEK |
Toward Understanding COVID-19's Lodging Impacts Through the Lens of Futurology
By Justin Taillon, Department Head Hospitality & Tourism Management, Highline College
Futurology can be understood as the scientific study of the future. This is a particularly important paradigm to view a post-COVID-19 environment for the lodging industry. The changes this industry will experience in the coming years due to the global pandemic are as of yet unknown, but through effective modeling and open discussions with industry leaders there is a chance to identify emerging best practices and be forward-thinking and proactive in approaches to working within a new reality for the hospitality industry. This article identifies emerging trends due to COVID-19 as well as speaks to opportunities for returning to profitability in a new normal.
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Seize the Gray: Planning for Uncertainty Key to COVID Recovery
By Clayton Reid, CEO, MMGY Global
2020 will be known as the most devastating year in history for the travel and hospitality industries, with mass layoffs and cancellations changing the game overnight. All eyes are on the travel industry as it adapts to the shifting COVID-19 landscape, and its success will be crucial to the healing of our economy and world. The good news – new data shows there's pent-up demand for travel among Americans. Pulling from his decades of experience in the travel industry, MMGY Global CEO Clayton Reid shares his predictions and recommendations for hospitality executives getting back on their feet in a post-COVID-19 world.
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| COVID-19 UPDATE: Hotel Newswire is providing free news distribution and coverage for the Hotel Industry. CLICK HERE
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DAILY HEADLINES - Wednesday Jul 8, 2020 |
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More from our online Library Archives... |
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Urban Hotel Spas: Keeping Pace With Consumers Demand For Wellness
By Claire Way, Managing Director, Spa Strategy
Wellness has been adopted by consumers with a passion that doesn't show any sign of slowing down. It has moved from niche to mainstream and millions are being invested up and down hotel value chains. Where spa is often eliminated from the urban hotel model due to space allocation and return, wellness has the potential to be a different value proposition. The days when location and cost were the only factors hotel guests considered when booking a hotel are fading rapidly. For an increasing number of guests another crucial factor in helping them decide where to stay; wellness!
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Spas & Wellness: Prestige or Profit?
By Mary Tabacchi, Professor Emerita, Cornell University School of Hotel Administration
Today's consumers want more than spa. They look for integrated wellness within hotels. U. S. Spas have a long history starting with colonial times when Europeans arrived on American shores. European customs included thermal or mineral spas. During the Civil War and the two World Wars, spas converted to military hospitals. As antibiotics evolved, spas closed for the "cure". Fast forward to the 1940s when Elizabeth Arden opened the first women's spa called "The Maine Chance" in Arizona and Deborah Szekely opened the first destination spa "Rancho La Puerta" in Tecate, Mexico. By the 1990s there were many independent day spas as well as hundreds of hotel spas.
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Healing Spa Treatments Using Yoga, Breath and Sound Techniques
By Kimberley Matheson Shedrick, Senior Vice President, WTS International
Research shows that guests see spas as nurturing environments to escape, heal and reconnect with their body and spirit. Successful hotel spas are creating spaces that use a holistic approach to wellness to give guests a healing setting for personal transformation. Spas that focus on a true wellness approach will be differentiated from the competition and build a successful business model as well. This article will explore the future of hotel spas and their place in creating deeply healing experiences for guests by taking ancient practices, adding pure ingredients and integrating modern results-driven science.
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Coming up in August 2020... |
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Food & Beverage: New Technological Innovations |
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In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.
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