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JULY FOCUS Hotel Spa: Back to Nature |
Tuesday July 7, 2020 |
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Health Really Is the New Wealth
By Claire Way, Managing Director, Spa Strategy
The wellness industry pre Covid-19 had expanded rapidly. Hotel spas were diversifying placing greater emphasis on overall well-being. While at the time of writing this article many hotels are closed, the sentiment in the industry is positive. There is an all-time high in the level of interest for our health and well-being, with hotel spas poised to support this guest need. As a high-touch industry we need to re-imagine, for the short-term at least, how our programming remains relevant in the post Covid-19 landscape. This poses some challenges. Diversifying to attract a more wellness minded guest may be the solution. In this article we'll consider if a more diversified wellness offer is right for your spa and what low touch wellness services are trending with guests.
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| TRENDING THIS WEEK |
The New Hotel Playbook: What Will Be the New 'Norm'?
By George Aquino, Vice President/Managing Director, AHC+ Hospitality
AHC Hospitality's vice president and managing director George Aquino's thoughtful and realistic COVID-19 reflection explores the state of the travel industry and how hotels can reopen safely through permanent changes to protect guests and employees. Mr. Aquino touches on sanitation practices, new design for amenities, meeting spaces and hotel restaurants, the importance of social media, as well as evolving traveler preferences. He proposes new protocols such as regular temperature checks for employees, increased hand sanitation stations on-property and more remote meetings for hotel teams.
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Seize the Gray: Planning for Uncertainty Key to COVID Recovery
By Clayton Reid, CEO, MMGY Global
2020 will be known as the most devastating year in history for the travel and hospitality industries, with mass layoffs and cancellations changing the game overnight. All eyes are on the travel industry as it adapts to the shifting COVID-19 landscape, and its success will be crucial to the healing of our economy and world. The good news – new data shows there's pent-up demand for travel among Americans. Pulling from his decades of experience in the travel industry, MMGY Global CEO Clayton Reid shares his predictions and recommendations for hospitality executives getting back on their feet in a post-COVID-19 world.
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| COVID-19 UPDATE: Hotel Newswire is providing free news distribution and coverage for the Hotel Industry. CLICK HERE
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DAILY HEADLINES - Tuesday Jul 7, 2020 |
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More from our online Library Archives... |
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The Resort-Retreat-Destination Spa Trend
By Cecilia Hercik, Founder & President, C-Spa Consulting
Trends in the wellness market are showing that the lines between Medical Spas, Resort Spas and Destination Spas are beginning to blur. Aside from spa amenities like tennis courts, lap pools, hydrotherapy circuits and lifestyle-shifting spa treatments, some Resort Spas are taking on the characteristics of a Destination Spa by offering a variety of exercise classes, wellness lectures and global therapies like acupuncture, cupping, sound baths or even full day wellness retreats. Likewise, some Medical Spas are taking on the natural wellness concept by blending natural therapies with their minimally invasive medical procedures and advanced skincare rejuvenation services in a relaxed atmosphere of a spa-like environment.
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How Bringing Cancer Awareness to our Spas Creates a Sense of Community
By Daniel Poulin, Director, Spa & Fitness North & Central America, Accor
"Feel Welcome" became the new signature of Accor back in 2015, which, according to Accor chairman, is a strong commitment to its audiences and enriches the bond between Accor and its brands. "Feel Welcome encapsulates the generosity and the very essence of hospitality. It is a promise addressed to all our audiences: customers, employees and partners, so that they feel expected, unique and privileged." During our 2018 Spa Director's Academy, a gathering of the entire Accor North and Central America Spa directors, we discussed the changing guest landscape and the correlating challenges and opportunities that enable us to deliver upon this promise especially for our guests recovering from cancer.
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Four Key Points in Making Wellness Profitable
By David Stoup, Chairman, Trilogy Spa Holdings, LLC
Virtually every time I speak on a hospitality panel or at some other engagement and the subject of wellness comes up, the same four questions come up, What is wellness anyway? Can I increase profitability of my spa by integrating wellness programming? How can wellness (and my spa) increase the value of my property? After all the investment involved in building a spa and integrating a wellness program, can I achieve an acceptable return on my investment? The answers to these questions is the subject we will explore in this article.
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Coming up in August 2020... |
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Food & Beverage: New Technological Innovations |
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In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.
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