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JANUARYMobile Technology: Meeting Tech Expectations |
Thursday January 16, 2020 |
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New Advancements in Hotel In-Room Technology
By Richard Walsh, Founder & Chief Executive Officer, Travel Marketing Dynamics
How are hotels responding to the daily challenges of the escalating evolution of tech services for their properties and more specific for in-room convenience that is becoming an expectation by their guests? In-Room Technology has become a critical issue for all hotels and there is no one answer for all hotels. The evolving changes in guest expectations and tech service selections confronting hoteliers today will continue to escalate and to continue the hotels will have to implement in-room technology services same as they did in the past with air conditioning, television, phones, digital keys and more.
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TRENDING THIS WEEK |
Uncovering Role Models, Mentors and Mantras in Hospitality
By Katharine Le Quesne, Senior Director, HoCoSo
As we look forward to the next decade, I've been picking up the phone (I know, very retro) and meeting face to face (… yes, really) with some of the professionals who, like me, have forged a career against the backdrop of an asset heavy industry dominated by suits and on the back foot when it comes to innovation. This is the beginning of a series of interviews, paraphrasing proper conversations with people I respect. The "plat du jour" this week is role models, mentors and sponsors with an inevitable garnish of technology, product trends and climate change.
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DAILY HEADLINES - Thursday Jan 16, 2020 |
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More from our online Library Archives... |
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Advertising In Hospitality And The New Advantages In Today's Technology
By Adam Gillespie, Founder, BroadView IP
Hotels are in a unique position as a service based industry is as hotel owners are constantly replacing their technology on property. There are many advantages in how hotel technology can conform to Moore's law of advancement without experiencing a large capital expenditure every couple of years. As new technology incorporates the ability to display advertising targeted to the guest, all decision makers within the hospitality industry should be focused on the advertising revenue that is possible, along with considering options for the guest to be able to use these services easily before, during, and after their stay.
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What is the Device of Choice for Looking, Booking and Staying?
By Robert Rauch, Chief Executive Officer, RAR Hospitality
Today's primary travel market is no longer Matures or Baby Boomers. It is Millennials. How can we keep up with this changing landscape of mobile technology, younger travelers and today's booking patterns? We must use comprehensive personalized content, a loyalty plan that includes customer relationship management (CRM) and optimize our marketing spend by building a community of travelers. We as hoteliers need to think like a customer. And today's customer is increasingly likely to use a mobile phone to do everything. Assuming we all have web sites that are optimized for mobile, do we have a compelling story?
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Setting the Stage for the Technology-Infused Hotel Experience
By Randa Tukan, Senior Vice Principal & Director of Interiors, HOK
Travel is inherently mobile. It is, thus, no surprise that mobile technology has come to play a critical role within the hospitality industry. At the very least, our constant connection with home, work, friends and family is an absolute necessity no matter where we are in the world. But as our mobile technology dependency increases exponentially, so does our expectation as to what this technology can do for us. From tactical to exploratory, the hotel industry is constantly trying to adapt mobile technology to enhance the guest experience. That guest experience is multi-faceted, and the technology applications are accommodating accordingly.
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February 2020: |
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Social Media: Social Listening Tools |
The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.
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