Seven Tactics to Increase Engagement Across Your Social Media Channels
By Stephanie Hilger Director of Social Media, Blue Magnet Interactive | February 04, 2018
While social media marketers preach the importance of relevancy, engagement, and quality, brands often feel like they are drowning in Newsfeeds. Pushed out by algorithms and users' family and friends, as a brand, competing for a like, Retweet, or share can be a challenge. Rival your competition by employing these seven tactics that are sure to amp up engagement across your social media accounts.
1. Take Time to Optimize the Content You Are Publishing
Blurry photo? Scroll past. Spelling and grammar errors? Scroll past. Text overlay getting cut off on your image? Scroll past. A tweet that was clearly pushed out automatically from a Facebook post? Scroll past.
It takes less than 50 milliseconds to form a first impression. Unoptimized content is lazy, ineffective, and will no doubt fall victim to the scroll past. Taking the time to fully optimize your content for the channel it is being published on will make a huge difference in increasing engagement and getting users to perform your desired call-to-action - whether that is a like, share, or a click through to your website.
Pushing out a non-optimized post is a missed opportunity, especially when the "fastest growing channels are visually based. " Whenever you are adding rich media to your post (and you always should be), apply these key optimization tips: