How to Drive Group Sales From Gen-Y
By Trevor Lynn Chief Marketing Officer, Social Tables | September 11, 2016
From content consumption to meeting and function room design, millennial mindset will continue to be the primary change agent at properties.
Millennial: It's a buzzword that we see in just about every article today, but there's good reason for that. By 2025 millennials will make up over 75% of the workforce, which means they're an ever growing portion of hotel guests, attendees, and the event planners you're trying to reach. Asking how to reach millennials today, is really more like asking how to connect with the dominant mindset in hospitality (and every other industry for that matter).
Anyone associated with the meetings industry is being challenged like never before to meet the needs of this new generation of meeting attendee, planners most of all. The impact of the millennial mindset can be felt in meetings and at properties across every piece of the operational puzzle.
In this article, we'll dive into the ways properties can reach millennials with more targeted content, and practical room-set design options and functionality.
By now, properties are firmly planted in the social media world and they've been experimenting with content marketing in recent years. But events and hospitality are lagging far behind other industries when it comes to targeting content to millennials.
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