Thinking Outside Facebook/Twitter
New Social Media Channels that Hotels Should be Using Today
By Jennifer Nagy President, jlnpr | February 23, 2014
While Facebook and Twitter are two of the top channels for social networking, new (and arguably, more innovative) social networking sites offer hotel marketers even more ways to connect with potential and past customers. As new social media sites are being launched on a very regular basis, it is important that your property has a presence on the most popular sites and that you continue to share exciting, engaging content on each site. While these four sites aren't brand new, they are channels that every hotelier should be using in order to see the most ROI for their social media marketing efforts.
YouTube – www.youtube.com
YouTube is a fantastic resource for hoteliers as it makes it easy to host, upload and share videos. Most people connect to visuals (pictures and videos) more strongly than they connect with words, making YouTube an important tool for consumers to use for searches. In fact, YouTube is the second most popular search engine in the world behind Google. (source )
As well, YouTube offers hotels the ability to be more visible in searches executed through Google (and other search engines) because videos often show up at the top of the list of results. As stated before, the more visible a property is, the more potential revenue it can earn – which makes being at the top of the first page of search results a very important benefit for hoteliers.
YouTube also provides advanced annotation tools that allow you to create clickable calls to action within your videos to encourage engagement and subscriptions. With promoted videos, a property can even create links that take viewers to its website as well as its social media channels.
Some ideas for videos that hoteliers can (and should) post on their YouTube channel: